Creating your own personal brand is the first step towards success in Business, Career and Leadership. Having a distinctive brand will:

• Give you an opportunity to identify your personal strengths and capability to add value to organisations.
• Enable you to have a fuller sense of your own capacity and how to use it effectively.
• Help you to build connections with others on authentic and firm ground.
• Allow you to connect with people on the basis of a sustainable core, not a false or shallow glimpse of who you are.
• Allow you to find contexts that value and grow your brand.

But creating your brand is just the first step. Next you need to communicate your distinctive brand and share it with others.

Often, effective brand communication and promotion is not enough. Espoused-but-unlived brands create cynicism because they promise what they do not deliver. To ensure that the brand you promote is embodied in your day-to-day work, check in with those around you. Do they see you as you wish to be seen? If you say you are flexible and approachable, do others find you so?

In order to fully unlock your potential you may need a coach to monitor what you’re doing and give you feedback. Your coach will help you to evaluate if the actions that you’re doing are consistent with the brand that you want to be known for.

Once created, your brand isn’t static; it needs to evolve in response to the different expectations you face at different times in your career. Those with the self-awareness and drive to evolve their Distinctive Brands are more likely to be successful over the long term — and to enjoy the journey more.

All Programs Are Evidence-Based

This is not some jargon-generator rhetoric!

What this means is that everything from how the programs are structured to the techniques used in each coaching session are based on evidence from coaching research and other related fields (such as psychology, mentoring, sports coaching and business).

The methodology of coaching is based on the Transtheoretical Model of Change (TTM) and utilises Carvers basic model of self regulation.

The role of the coach is to assist clients to set goals and assist in overcoming barriers to the implementation of those goals.

In other words…We help you to get where you want to go, but faster!